I help $5-30M companies figure out what breaks when they scale—and build what works instead.
I step into the revenue function at whatever depth the situation calls for. The work is diagnostic and hands-on: find where revenue is actually leaking, build the cross-functional picture that doesn't exist yet, and give leadership something they can act on.
Most organizations have the data. Nobody's connected it. That's usually where I start.
Cross-functional analysis connecting spend, pipeline, and downstream outcomes — completion rates, refunds, clawback exposure — into one financial picture.
Structured conversations with marketing, sales, and ops leaders individually. The gap between what each function knows about the others is where the most actionable findings live.
Findings prioritized by financial impact, not by what's easiest to present. A clear answer to: where is revenue leaking, how much, and what do we fix first.
When findings turn into decisions, I stay in it — defining the test, coordinating the parties, making sure the handoff actually happens.
Focused engagements when you need to answer a specific question before scaling:
Before you scale spend, know if your CAC math actually holds. Most don't.
When your numbers don't tell the story your board needs to hear. We rebuild the narrative.
Which channels break at 2x spend vs. which actually scale. Know before you find out the hard way.
Pressure-test whether your current engine can actually get you to $30M.
When the story that worked at $5M stops landing at $15M — find the message for your next stage.
When you don't actually know what's driving growth. Build measurement you can trust.
Where lead spend is burning, what's converting at each pipeline stage, and what the contact model needs to look like.
Every percentage point of incompletion is a revenue reversal. Find the leak, diagnose the cause, build the fix.
A focused 1-hour conversation about scaling. No pitch.
We dig into your biggest challenge and you leave with 2–3 moves you can make immediately.
This is for you if:
My deepest work has been inside professional education, career training, and workforce development companies — where enrollment rates, completion rates, and clawback exposure drive the entire financial model. That's not a generic scaling challenge. It's a specific operating environment I know from the inside.
"Greg showcased an impressive ability to adapt and widen his scope to drive successful outcomes during a critical period of business restructuring. He identified key levers for profitable sales growth, aligned interdependencies across the entire funnel, and scaled revenue with sustainable strategies."
"Greg came in like a data ninja. He quickly cut through the noise, mapped out the full picture of our marketing spend, and identified exactly where we were getting real returns and where we were burning cash."
Everything you'd want to know before starting a conversation.
You get VP/CMO-level expertise without the $200K+ salary, benefits, equity, and hiring risk. Access proven leadership immediately rather than spending months recruiting. Perfect for companies that need strategic marketing leadership but aren't ready for a full-time executive hire.
That's exactly why companies work with me. Most scaling companies have conflicting attribution data, unclear CAC calculations, and teams arguing over different numbers. I specialize in untangling this.
Most clients see initial clarity within the first 2-3 weeks. I start with immediate priorities like board reporting, team alignment, and metric standardization. Longer-term system improvements typically show results within 60-90 days.
No. I work with your existing team to make them more effective. My role is strategic leadership and skill development, not replacement.
You keep everything: documented processes, trained team members, clear reporting systems, and strategic frameworks. I focus on knowledge transfer throughout.
Book a free growth session and we'll dig into your biggest scaling challenge together.
No pitch. No obligation. Just a focused hour on your biggest scaling challenge.