I help $5-30M companies figure out what breaks when they scale—and build what works instead.
Scaled Empowered Education from $10M → $30M through acquisition. Cut CAC 76% at Green Flower. Managed $18M/month in subscriber acquisition at STARZ.
My deepest work has been inside professional education, career training, and workforce development companies — where enrollment rates, completion rates, and clawback exposure drive the entire financial model. That's not a generic scaling challenge. It's a specific operating environment I know from the inside.
"Greg showcased an impressive ability to adapt and widen his scope to drive successful outcomes during a critical period of business restructuring. He identified key levers for profitable sales growth, aligned interdependencies across the entire funnel, and scaled revenue with sustainable strategies."
"Greg came in like a data ninja. He quickly cut through the noise, mapped out the full picture of our marketing spend, and identified exactly where we were getting real returns and where we were burning cash."
I step into the revenue function at whatever depth the situation calls for. The work is diagnostic and hands-on: find where revenue is actually leaking, build the cross-functional picture that doesn't exist yet, and give leadership something they can act on.
Most organizations have the data. Nobody's connected it. That's usually where I start.
Focused engagements when you need to answer a specific question before scaling:
A focused 1-hour conversation about scaling. No pitch.
We dig into your biggest challenge and you leave with 2-3 moves you can make immediately. Same approach I used scaling companies to $30M and acquisition.
This is for you if:
You get VP/CMO-level expertise without the $200K+ salary, benefits, equity, and hiring risk. Access proven leadership immediately rather than spending months recruiting. Perfect for companies that need strategic marketing leadership but aren't ready for a full-time executive hire.
That's exactly why companies work with me. Most scaling companies have conflicting attribution data, unclear CAC calculations, and teams arguing over different numbers. I specialize in untangling this.
Most clients see initial clarity within the first 2-3 weeks. I start with immediate priorities like board reporting, team alignment, and metric standardization. Longer-term system improvements typically show results within 60-90 days.
No. I work with your existing team to make them more effective. My role is strategic leadership and skill development, not replacement.
You keep everything: documented processes, trained team members, clear reporting systems, and strategic frameworks. I focus on knowledge transfer throughout.
Book a free growth session and we'll dig into your biggest scaling challenge together.